JANe iredale
Mineral make-up

When Jane Iredale started the line almost 25 years ago she was hesitant to describe it as “natural” because she didn’t know how to define that word.  What is natural?  A handful of earth from my garden?  Even that will contain heavy metals and probably some acid rain.  Is natural always a good thing?  Poison Ivy is natural, so is Nightshade.  It made more sense to me to describe our line as “clean.”  To me it meant scrubbed of those ingredients that we thought had the potential for harming our skin or our health. Though ingredients play a major role in how we define “clean,” we also believe it is important to be mindful of how we impact the environment and our community.

We’ve found alternative preservative systems to parabens, paying close attention to anything that’s credited as an endocrine disrupter. We eliminated talc and synthetic fragrance & ingredients that have the potential for causing irritation. Although, this can be a challenge since sensitivity can be caused by anything.For instance, carmine. It’s a natural colorant that saves the need to use FD&C dyes (soluble dyes approved for food, drugs and cosmetics, mostly derived from petroleum or coal tar), but some people can be very allergic to it.  since it comes from beetles, it means that vegans and those practicing kosher can’t use it. This is called a formulator’s dilemma. We made the decision to move away from carmine as much as possible and substitute it for D&C Lakes – insoluble dyes approved for drugs & cosmetics bonded to a calcium substrate. It’s a compromise until something better comes along.

Products containing carmine:

The following products contain carmine. Vegans and others concerned about animal-derived products will want to avoid these makeup colors:

• So-Bronze 1, So-Bronze 2, So-Bronze 3
• PurePressed Eye Shadow (Single): Pure Gold
• PurePressed Eye Shadow (Triples): Blue Hour, Pink Quartz, Ravishing, Sundown
• PurePressed Eye Shadow Kit: Naturally Glam, Solar Flare
• Pencil: Berry, Crimson, Peach, Plum, Rose, Sienna, Spice, Terra-cotta Warm Rose, Aubergine, Pink, Classic red

Products containing beeswax or royal jelly:

• Active Light Under-eye Concealer
• Circle\Delete Concealer
• Enlighten Concealer, Corrective Colors
• PureLash Lengthening Mascara
• Longest Lash Thickening and Lengthening Mascara
• PureLash Lash Extender & Conditioner
• PureBrow Brow Gel (excl. Clear), GreatShape Eyebrow Kit (brow wax)
• Smooth Affair Brightening Facial Primer
• Just Kissed® Lip and Cheek Stain
• HydroPure Tinted Serum

Products containing wheat:

• PureLash Lash Extender & Conditioner
• PureBrow Brow Gel (excl. Clear)
• PureLash Lengthening Mascara

Products containing fish oil or marine-based products:

• BeautyPrep Hyaluronic Serum