RETRACTABLE
BROW PENCIL

  • Expertly fills and defines with a dual ended, ultra-fine retractable precision tip on one end & an expert shaping spoolie on the other.
  • Long-wearing formula that is waterproof and stays put without smudging.
  • Medium coverage shades that are realistic and blend with natural hair coloring.
  • Easy-to-hold, ergonomic barrel allows you perfect control to create precise hairlike strokes.

PURE
BROW GEL

  • Tints brow hairs in a natural looking way.
  • Clear gel can be used to hold unruly brows in place, as a clear mascara for dyed or dark lashes and over color mascara to make it more water resistant.
  • Adds color, depth and highlights.
  • Covers grey eyebrow hairs.
  • Can be used as a light mascara.

PURE BROW
SHAPING PENCIL

A retractable shaping brow pencil and spoolie to outline, shape and fill brows. 
  • Tear-drop-shaped tip expertly outlines, shapes and fills brows.
  • Spoolie seamlessly softens & blends colour and fluffs brows.
  • Soft, easy-to-blend in six natural-looking shades.
  • Long-wear formula is water-resistant and stays put without smudging.

PUREBROW
BROW GEL

A creamy brow gel to add flexible hold and fullness while grooming brows into place. 

  • Creamy gel provides flexible hold while grooming, shaping and visibly thickening brows.
  • Micro-spoolie brush allows for targeted, manageable application.
  • Proprietary blend of sea minerals helps make brows healthier, smoother and more manageable.
  • Available in Clear and six natural-looking shades to add colour, depth and highlights, Clear, 

PUREBROW
PRECISION PENCIL

A retractable precision brow pencil and spoolie to add natural-looking definition to brows. 

  • Ultra-fine precision tip expertly defines brows, fills gaps & sparse tails and balances asymmetry.
  • Spoolie seamlessly softens & blends colour and fluffs brows.
  • Soft, easy-to-blend colour in six natural-looking shades.
  • Long-wear formula is water-resistant and stays put without smudging.

North West

East Midlands

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